Jean-Francois Morard

Jean-Francois Morard is an experienced professional in sales and marketing, currently serving as the Head of Sports Marketing & Partnerships and Head of International Sales at Le Coq Sportif since February 2020. Additionally, Jean-Francois owns Effervescence - ECC, a strategy and business development consulting company, since September 2019. Prior to these roles, Jean-Francois held significant positions at Babolat from January 2005 to March 2019, including Sales & Marketing Managing Director for Europe and Country Manager for France, focusing on brand development and market share growth. Earlier career experience includes roles at Sony from January 1995 to July 2004, where Jean-Francois managed sales and marketing strategies for IT products and mobile electronics. Educational qualifications include programs from IMD, KEDGE Business School, and Lycée du Parc.