Catalina Popovici

Catalina Popovici is a MarTech Delivery Specialist at LeadFabric since December 2021, where responsibilities include implementing data integrations with platforms like Marketo and HubSpot, developing lead scoring models, executing lead nurturing workflows, conducting A/B testing, providing analytical reports, performing QA testing, and utilizing automation in marketing communications. Prior experience includes serving as a Human Resources Generalist at Accenture Romania, managing employee records, and resolving issues, as well as working as a Relationship Agent at Key Way Investments Romania, focusing on client engagement and product promotion. Catalina holds a Master's degree in Marketing from Academia de Studii Economice din București and a Bachelor's degree in International Economics from the same institution, alongside studies at ESCE International Business School and Université de Bordeaux.