Bradley Roop

Account Executive:

The role of the Account Executive is to act as a liaison between the client and internal Leadline departments from the beginning of the working relationship all the way through to its natural conclusion. The goal of this position is to ensure that stated client objectives and timelines are met by the Leadline team to ensure continual customer satisfaction. The Account Executive is the external face of Leadline Marketing to the customer, and the internal project manager for each of the stated objectives of their assigned clients.

Essential functions:

-Manage the monthly marketing calendar and budget for each assigned client

-Manage the tasks of the various internal departments (search, social, web, etc.) relative to the needs of each assigned client

-Sell deeper into the Leadline Marketing line of services, increasing the quantity of offerings we provide to each client as opportunities arise

-Host a monthly (or quarterly, depending on customer requirement) dashboard meeting with each assigned client and the necessary internal departments to review and analyze marketing outcomes and ROI

-Make recommendations to the client for improving and optimizing their marketing activities and budget based on the monthly dashboard results

Competency:

The Account Executive should have a basic understanding of the various functions of a Marketing Agency, and specifically those of Leadline. They should be ready and able to interact with a number of different people and roles, both internally and externally, and able to clearly communicate project needs. AEs should be comfortable working with and learning an array of digital technologies and applications, as we are a digital marketing agency.

Other duties:

Depending on the needs of the company at the moment, the AE may be asked to develop client proposals, present proposals to new prospects, and generally support the activities of the business development team as needed.