Andreína Peñaloza Morales

Andreína Peñaloza Morales is a seasoned expert in social media and digital marketing with extensive experience in various leadership roles. Currently serving as the Reputation & Social Media Team Lead at Leadtech Group since July 2021, Andreína has previously held positions such as Social Media Marketing Manager at Kai Digital Agencia de Marketing and Social Media Director at RiseUpMedia Consulting. Andreína has also made significant contributions in academia, teaching social media and reputation courses at institutions like IEBS Business School and Universitat Politècnica de Catalunya. With a strong background in community engagement and influencer marketing, Andreína has successfully driven growth and engagement for various clients and brands, including Under Armour and the Aruba Tourism Authority. Andreína holds a degree in Journalism from Universidad 'Santa María' and has completed advanced courses in Google Data Studio and Inbound Marketing Digital.