ML

Maria Eduarda González Larangeira

Head of Customer Success at Leadzai

Maria Eduarda González Larangeira has a diverse work experience spanning several industries. Maria Eduarda currently works at Leadzai as the Head of Customer Success, where they lead a team responsible for delivering the best experience to clients using their AI platform. Maria Eduarda is also responsible for structuring the team and process, delivering KPIs related to customer satisfaction, and supporting lead generation campaigns.

Prior to their current role, Maria worked as a Performance Marketing Specialist at Leadzai, where they optimized digital accounts for Facebook, Instagram, Google Ad, and Bing campaigns. Maria Eduarda also interacted with clients and applied campaign strategies to improve customer experience. Maria Eduarda conducted daily and weekly analysis of KPI reports and shared them with clients for further actions.

Before joining Leadzai, Maria worked at Majorel as a Team Leader, where they monitored and supervised a group of agents who optimized and created ads for Google Ads. Maria Eduarda focused on motivating and inspiring the team and maintaining workflow and organization of cases related to Google Ads accounts. Maria Eduarda also held the position of Workflow Lead and Content Analyst during their time at Majorel.

Maria's previous work experience includes roles as a Marketing Specialist at POLIVALOR, LTD., Marketing and Communication at YDigital Media, Communications Specialist at Arena Hotels, Production Specialist at KN Conteúdo, and an internship as a Media Specialist at HBS Brazil World Cup 2014 broadcast.

Overall, Maria Eduarda González Larangeira has a strong background in customer success, performance marketing, team leadership, and various marketing roles across different industries.

Maria Eduarda González Larangeira completed their Bachelor's degree in Social Communication at Pontifícia Universidade Católica do Rio de Janeiro from 2011 to 2015. Maria Eduarda went on to pursue a Master's degree in Marketing/Marketing Management, General at Universidade Católica Portuguesa from 2017 to 2019. In 2019 to 2020, they obtained a Postgraduate Degree in Design from LSD - Lisbon School of Design. In terms of additional certifications, they received the following: Google shopping certification from Google in November 2021, Google Analytics certification from Google in March 2020, Google ads certification from Google in January 2019, and Fundamental of Digital marketing - Google Ads Academy certification from Google in December 2017. Maria Eduarda also holds a First Certificate in English from Cambridge Assessment International Education, which was obtained in August 2007. The information about the Certificate of Advanced English is unavailable.

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Timeline

  • Head of Customer Success

    January, 2023 - present

  • Performance Marketing Specialist

    April, 2022