Hector Rodriguez Martinez

Hector Rodriguez Martinez is an experienced professional in sales and management within the SaaS and technology sectors, currently serving as Regional Sales Director for LEAFIO AI Retail Solutions, where expertise in digital supply chain optimization and AI-driven tools is applied. Previously held roles include Managing Director Advisor at Netsoft, overseeing productivity improvements in the Mexico and LATAM regions, and Regional General Manager at Keyloop, managing the operations and business development for automotive dealer management systems across 125 countries. Hector has a strong background in IT and project management, with a degree in Computer Science and specialization in Telecommunications from Universidad Nacional Autónoma de México and a diploma in managerial skills from Instituto Tecnológico Autónomo de México.