Melissa Megginson Axtell, MBA

Melissa Megginson Axtell, MBA, has a strong background in marketing and community management. Melissa currently holds the position of Product Marketing Manager at Leap, starting in October 2022. Prior to this role, they served as the Director of Community Marketing at Okendo from September 2021 to April 2022. In this role, they led a team of content creators and designers and successfully launched various community marketing activities, including an evangelist program with a 43% opt-in rate and a customer referral program to enhance lead generation.

Melissa's extensive experience also includes their tenure at Tailwind, where they held the position of Sr. Community Manager from September 2018 to September 2021. During their time at Tailwind, they created and led the community marketing function, contributing to the acquisition of over 700,000 users. Melissa significantly contributed to the success of the company by scaling the affiliate marketing program and generating $1M in revenue annually. Additionally, they managed a sponsorship budget of $350,000 in 2021, exploring influencer, event, and podcast sponsorship.

Before joining Tailwind, Melissa was the Marketing Generalist at the company and played a crucial role in its growth from 50 to over 100,000 members globally. Melissa positioned Tailwind as an industry leader in Pinterest marketing by implementing an omnichannel marketing strategy.

Melissa's work history also includes a marketing internship at Candid Color Systems from October 2011 to May 2012. Overall, Melissa Megginson Axtell has demonstrated their expertise in marketing, community management, and strategic planning throughout their career.

Melissa Megginson Axtell, MBA pursued their undergraduate studies from 2007 to 2012 at the University of Oklahoma, graduating with a Bachelor of Arts (BA) degree in Advertising. Melissa later returned to the University of Oklahoma's Price College of Business from 2017 to 2019, where they completed their Master of Business Administration (MBA) with a focus on Digital Technologies.