Rossana Pazmino

Senior Product Marketing Manager at Lively, Inc.

Rossana Pazmino has a diverse work experience, starting with their current position as a Senior Product Marketing Manager at Lively, Inc. Rossana joined the company in May 2021.

Before joining Lively, Rossana worked as a Product Marketing Manager at Electric from January 2020 to May 2021. In this role, they were responsible for all post-sales Product Marketing initiatives and reported directly to the Chief Marketing Officer.

Prior to that, Rossana was Senior Manager of Product Marketing at Sussman Education, Inc. from December 2018 to January 2020. Rossana led the Marketing department for both Sussman and Lightswitch Learning divisions and was accountable for growing national sales and leading the Product Marketing strategy.

Rossana also has experience as a Brand Manager at SingleCare from January 2018 to January 2019. Rossana described SingleCare as a unique B2C company with a different business model.

Rossana's career started with Teq, where they worked as a Product Marketing Manager from an unspecified start date in 2015 to an unspecified end date in 2018. Rossana focused on maintaining Teq's brand consistency and developing promotional tactics.

Additionally, Rossana had an internship as a Labor Relations Intern at ABM Industries in 2015 and worked as a Lead Sales Associate at G.H. Bass & Co. from August 2009 to December 2013.

Rossana Pazmino obtained a BBA degree in Economics from SUNY Oneonta. Additionally, they obtained certifications in Content Marketing: Social Media from LinkedIn in December 2018, Pragmatic Marketing Certified - Level Two (PMC-II) from Pragmatic Institute in 2018, and Pragmatic Marketing Certified - Level One (PMC-I) from Pragmatic Marketing in September 2017.

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Timeline

  • Senior Product Marketing Manager

    May, 2021 - present