Junior Paid Ads Specialist (remote, Europe)

What you'll do and how you'll make an impact:

Learning is the only human superpower. It’s a gateway through which knowledge becomes a virtue, a value, a product, a skill, a prerequisite, a motive, and a competitive advantage.

LearnWorlds’ vision is to enable individuals, businesses, and communities to leverage the power of learning, improving lives and cultivating a brighter, more resilient future for everyone.

Our mission is to stand out as the ultimate adaptable e-learning solution, tailored to meet the diverse, advanced and intricate business models of contemporary organizations. 

We are committed to delivering unmatched flexibility in our offerings, ensuring that businesses, individuals, and communities can effortlessly embrace knowledge empowerment as a cornerstone of their growth and success.

The cloud-based e-learning platform offers tailor-made solutions, from creating whole e-learning websites to author online courses as well as providing the right tools to sell them on a B2B/B2C function. Today, LearnWorlds has c.10.000 customers in more than 140 countries and our team is fully remote. However, we also offer the option of working from the office for those who want to mix things up. We have offices in Athens, Crete, and Limassol.

Role Purpose

We are seeking a passionate and knowledgeable Junior Paid Advertising Marketing Specialist to join our Demand Generation team.

The successful candidate will be responsible for creating, monitoring, managing, and optimizing modern, paid channel ROI-focused campaigns mainly across Google and Bing, and also be involved in managing platforms like Meta, AdRoll, Twitter, LinkedIn, and TikTok Ads.

The position within our growing team requires hands-on experience in Google Search paid campaigns creation and optimization, bid management, testing, analysis, and reporting.

Responsibilities

• Assist in developing and implementing user acquisition plans across all primary and emerging paid channels based on the brief at hand.
• Assist in designing, configuring, executing and optimizing integrated paid campaigns across our Google abd Bing platform accounts.
• Constantly dive into campaign performance metrics to surface new learnings and translate insights into actionable improvements against KPIs
• Ensure accurate tracking and reporting of cost per lead and paid acquisition spend within budget; manage pacing and budget re-forecasting.
• Investigate competitors’ campaigns and industry paid channel trends.
• Partner with Brand and otherMarketing Teams to A/B test and iterate on high-performing creatives, formats, landing pages, and copy.
• Follow industry trends and best practices related to online advertising, drive innovation, and contribute to case studies, blog articles, and training. Contribute to projects, process changes, and roll-outs.
• Think creatively and work closely with the entire Marketing team to develop innovative tactics and strategies that drive results.
• Create and maintain the existing reports on budgets, campaign performance, etc.