Anastasia Kizili, MBA

Anastasia Kizili, MBA, is currently working as the Head of Customer Insights at LearnWorlds, where they lead a cross-functional team to drive business growth through customer-focused initiatives. Anastasia collaborates with other teams to implement research-informed and data-driven strategies, resulting in a 60% YoY ARR growth. Anastasia is also on track to deliver 70% New ARR YoY growth through the successful execution of a new cross-functional, data-driven customer insights strategy.

Prior to their current role, Anastasia worked at Cardlink as a Customer Insights Manager from November 2019 to January 2021. During their time there, they successfully led a churn rate and Customer Lifetime Value initiative, resulting in an added €100K annual revenue. Anastasia also worked on strategic promotional campaigns to boost brand awareness and developed a new customer journey mapping framework that uncovered €300K in untapped opportunities through targeted marketing.

Before Cardlink, Anastasia worked at IRI as a Product Solutions Manager from May 2018 to November 2019 and as a Senior Insights Consultant from May 2016 to August 2018. Anastasia also worked at Unilever as a Consumer Insights Consultant from June 2014 to August 2016. Earlier in their career, Anastasia served as a Marketing Department Specialist at Y-LOGIMED S.A. from an unspecified start year to 2014.

Anastasia Kizili, MBA, holds a Master of Business Administration (MBA) in Entrepreneurship & Innovation from Athens University of Economics and Business, which they obtained from 2012 to 2014. Prior to their MBA, they completed their Bachelor's degree in Communication & Media from Kapodistrian University of Athens from 2002 to 2006. In addition to their formal education, Anastasia has obtained several certifications, including "CMO Foundations: Measuring Marketing Effectiveness (ROI)" and "Leadership Fundamentals" from LinkedIn, both obtained in 2020, as well as "Data Visualization: Storytelling" from LinkedIn, obtained in 2016.