David Heyman

Vice President Marketing at LegalSifter

David Heyman has worked in marketing and operations for a variety of companies since 2003. From 2003 to 2006, they were the Vice President of Marketing for Seneca One Finance, where they developed and conducted comprehensive multi-channel direct mail and online marketing programs. From 2006 to 2007, they ran their own business, Heyman Marketing. In 2007, they joined AOL LLC as the Director of Marketing, where they led the launch of the Netscape Internet Service. From 2008 to 2010, they were the Director of Marketing for the Washington Post Digital, where they optimized the registration and sign-on experience. From 2010 to 2013, they were the Director of Marketing for Bloomberg BNA, where they directed the Legal & Business Publishing Group to the successful introduction of 11 new resource products. From 2013 to 2020, they were the Director of Customer Retention for Frontpoint, where they created an integrated customer communication program and lead product development marketing efforts. From 2020 to 2022, they were the Vice President of Marketing for LegalSifter, where they created a lead generation program and developed creative and tested campaigns. David is currently a Board Member and Vice President of Communications for the American Marketing Association - AMA Pittsburgh.

David Heyman's education history includes obtaining an MBA in Marketing from the University of Michigan, a Bachelor's degree in Public Policy Studies from Duke University, and graduating from Charles W. Woodward High School. David has also obtained certifications in Unconscious Bias from LinkedIn (2021), Google AdWords Search Certification from Google (2016), Google Analytics Individual Qualification from Google (2016), and HubSpot Marketing Software from HubSpot Academy (2022).

Links

Timeline

  • Vice President Marketing

    November, 2020 - present