Erica Gartsbeyn

Erica Gartsbeyn is an accomplished professional with extensive experience in product management, marketing, and business operations across various industries. Currently serving as Vice President of Product Management & Business Operations and Vice President of Product Marketing, Insights and Research at LegalZoom since 2021, Erica previously held significant roles at Jam City, Electronic Arts, Toyota Motor Sales USA, Bear Stearns & Co., and Next Jump. Notable achievements include directing global brand management strategies for Electronic Arts’ extensive gaming portfolio and spearheading successful marketing initiatives for the Toyota Prius brand, contributing to its status as California's best-selling car. Erica holds an MBA in Marketing & Strategy from UCLA Anderson School of Management and a Bachelor of Arts in Sociology and Anthropology from Tufts University, alongside participation in a study abroad program in Florence, Italy.