Michael Lu

Michael Lu is a seasoned marketing professional with extensive experience in growth strategy and analytics across various prominent companies. Currently serving as the Director of Paid Acquisition at LegalZoom since October 2024, Michael previously held the position of Sr. Director of Growth Strategy at C2FO, where leadership in marketing initiatives drove significant organizational growth. Michael's tenure at Fundbox as Director of Growth Marketing & Analytics resulted in an impressive 8x increase in new customer acquisitions and a substantial improvement in program ROI. Prior roles include Head of Marketing Analytics & Direct Mail at BlueVine, Marketing Strategy & Analytics Lead at PayPal, and others where Michael developed and implemented data-driven marketing strategies, demonstrating expertise in customer lifecycle management and acquisition. Michael holds a Bachelor of Science degree in History from Carnegie Mellon University.