Joao Rios

Joao Rios is a seasoned product designer with extensive experience in various roles across multiple companies. Currently, Joao serves as a Staff Product Designer at Lemon Energia since October 2022. Prior to this position, Joao worked as a Product Design Manager at Alice and VTEX, and held the role of Product Designer at Nubank and Guiabolso, where responsibilities included enhancing conversion rates and revenue through user-centered design processes. Joao has also contributed to designing applications for Caixa Economica and Zim at Wiz Soluções, and held art director positions at Artplan and settegraal comunicação, focusing on advertising campaigns and visual communication. Joao completed a Bachelor's degree in Social Communication with a Major in Advertising at Universidade de Brasília from 2007 to 2014.