Lenta Ltd
Darina Starshinova is an accomplished marketing professional with extensive experience in strategic marketing and category management. Currently serving as the Marketing Director for Lenta since December 2019, Darina has held multiple roles within the company, including Operational Marketing and Communications Director, and Head of Marketing Activations and Advertisement Department. Prior experience includes a position as Senior Channel Development Manager for The Walt Disney Company and various marketing roles at Lenta, Colgate Palmolive, Danone, Pernod Ricard, and Mars Petcare. Darina holds a degree from Peter the Great St.Petersburg Polytechnic University, completed between 1998 and 2003.
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Lenta Ltd
Lenta Limited is a United Kingdom-based company, which is engaged in the development and operation of hypermarket and supermarket stores in Russia. The Company operates approximately 140 hypermarkets in approximately 70 cities across Russia and approximately 40 supermarkets in the Moscow and St. Petersburg. The Company operates approximately six distribution centers for hypermarkets and approximately one for supermarkets. The Company also offers a loyalty card program.