Alissa Coronna

Alissa Coronna has a diverse work experience. Alissa is currently the EVP, Head of Data Intelligence at Leo Burnett, where they utilize advanced analytics and AI/ML to create data-led approaches to brand planning. Alissa also works closely with clients to integrate their data and ensure cohesion across the Publicis network datasets and primary research. Prior to this, they were the SVP, Strategy and Analytics at Leo Burnett, where they supported the Chief Strategy Officer in developing data-led strategies and generating creative ideas at the speed of culture.

Before working at Leo Burnett, Alissa held a position as the Senior Director of Analytics at Sizmek, where they managed a regional analytics team and provided actionable insights to clients through data analysis. Alissa was responsible for driving revenue growth and upselling opportunities.

Alissa also has experience as the Director of Professional Services at Rocket Fuel Inc., the Senior Client Analyst at Kantar Millward Brown, and the Marketing Research Coordinator at Rabin Research Company.

Alissa Coronna holds a BA degree in Industrial/Organizational Psychology and Marketing from DePaul University.