Peter Soto

Peter Soto is a Senior Art Director at Leo Burnett and Publicis Global Delivery since June 2024. Previously, Peter served as Creative Director at PALM ERA and Buentipo Anchor, as well as in various roles including Creative Director and Art Director at Sancho BBDO. Early career includes experience as an Independent Writer at RP Latam and Creative Director at Aba Colombia, where notable work included a Silver Award for Best Global Digital Strategy for Grupo Bimbo. Additional roles include Director de Arte at Grupo Zea and Assistant Art Director at McCann Erickson, contributing to campaigns for PROCOLOMBIA. Peter holds a Bachelor's degree in Advertising and multiple associate's degrees from Fundación Universitaria San Martín and has attended a seminar at Escuela Superior de Creativos Publicitarios.