Aden Rolfe

Aden Rolfe is a skilled content strategist with extensive experience in leading content strategy initiatives across various sectors, including education, technology, and healthcare. Currently serving as Lead Content Strategist at LEVO, Aden oversees the content strategy for a major Australian university's new website, focusing on content governance, information architecture, and stakeholder consultation. Previously, as Creative Lead Content Strategy at Craig Walker Design & Research, Aden managed multidisciplinary teams and led projects from conception to delivery while fostering the development of content strategists within the studio. Additional roles include Lead Design Consultant at Toot Sweet, where Aden specialized in technical writing and documentation for sustainability projects, and editing for Harlequin Australia. Aden's educational background includes a Master of Research in Poetry and Poetics from Western Sydney University and a BA in Communications from the University of Technology Sydney.