Joel Boquiren

CMO at Lexar

Joel Boquiren has a strong background in marketing and management. Joel currently holds the role of Chief Marketing Officer (CMO) at Lexar, starting in June 2023. Prior to this, they served as the Vice President and General Manager - Americas at Lexar, responsible for various aspects of sales, marketing, and operations from July 2020 to June 2023. Before joining Lexar, Joel worked as a Senior Director of Global Brand, Business, and Product Marketing at Lexar from January 2019 to July 2020. Joel also served as the Director of Global Product Marketing at Lexar from March 2017 to January 2019.

Before their time at Lexar, Joel worked at Western Digital as a Senior Manager of Channel Marketing from May 2016 to March 2017. Prior to that, they held several roles at SanDisk, starting as a Senior Manager in Channel, Business, and Product Marketing in September 2007 and continuing in that position until May 2016.

Earlier in their career, Joel worked at CompUSA, Inc. as the Director of Category Management from February 2005 to February 2007. Joel also served as a Buyer at Fry's Electronics from January 2001 to February 2005.

Overall, Joel's experience spans various roles in marketing, management, and operations, positioning him as a well-rounded professional in the industry.

Joel Boquiren pursued a Bachelor of Science degree in Business Administration at San Diego State University. The exact start and end years of their education have not been provided.

Links

Previous companies

Western Digital logo

Timeline

  • CMO

    June 1, 2023 - present

  • Vice President, General Manager - Americas

    July, 2020

  • Sr. Director, Global Brand, Business & Product Marketing

    January, 2019

  • Director, Global Product Marketing

    March, 2017

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