Sofia Olsson de Koning

Sofia Olsson de Koning is a seasoned expert in customer experience strategy and operational excellence, with a distinguished career spanning multiple roles across various industries. As the Founder and Managing Director of Yuki Consulting since September 2016, Sofia specializes in Customer Experience Strategy, Customer Journey Design, and Future Trends Research. Concurrently, Sofia serves as a PhD candidate at the University of Zurich, focusing on EU-Japan trade relations. As an Omotenashi Consultant for Lexus in the Middle East, Sofia implements customer experience strategies across several countries. Prior experiences include consulting roles at Lexus Europe, Woven Planet, Maritz Research, and Accenture, alongside significant contributions to Toyota Motor Europe's strategic planning. Sofia's academic background includes degrees from Linköping University, Hokkaido University, CERIS-ULB Diplomatic School of Brussels, and ongoing doctoral studies at the University of Zurich.