Melissa Mecca

Melissa Mecca serves as the Chief Product Officer at Leya since June 2023 and is also a Board Member at Glorious, a nonprofit accelerator for female entrepreneurs. As the Founder and CEO of Hyve Digital, Melissa specializes in brand building for startups, focusing on brand identity, audience messaging, and marketing strategy. Previous experience includes roles as Digital Strategy Lead at Twitter, Head of Marketing at Inovia Capital, and Marketing Director at The Coca-Cola Company, where Melissa achieved significant growth and brand visibility. Additionally, as the Founder and Director of A Simple Theory, a digital creative agency, Melissa managed campaigns for major organizations. Melissa's educational background includes completing the Harvard Business Analytics Program and holding a Bachelor of Science in Advertising from Boston University.