Prakhar Nigotiya

Prakhar Nigotiya is a Data Scientist II at LG Ad Solutions since July 2021, specializing in ad avails estimation and smart segments analysis. Key contributions include examining hour-by-hour ad request data to forecast ad availability using time series models like ARIMA and Facebook Prophet, as well as developing statistical models that significantly improved click-through rates and audience targeting results. Previously, Prakhar served as a Data Science Intern at Capital One and Zendrive, focusing on credit loss prediction and identifying bike trips from GPS data, respectively. Prakhar holds a Master’s degree and a Bachelor’s degree in Statistics from the Indian Statistical Institute, Kolkata.