Data Science and Business Analytics

The Data Science and Business Analytics team at LG Ads Solutions leverages advanced analytics and data science methodologies to extract actionable insights from cross-screen TV and video inventory. This team works on developing and optimizing algorithms, creating data-driven strategies, and generating comprehensive reports that inform business decisions. They play a crucial role in enhancing the targeting and performance of advertising campaigns, as well as collaborating with partners to unlock the full value of streaming and linear TV analytics.