Lori Francisco

Lori Francisco is an experienced content strategy professional with a career spanning over two decades in digital content development and marketing. Currently serving as the Director of Content Strategy at LG Electronics since June 2020, Lori leverages data-driven insights to create compelling search content across various platforms while guiding best practices and optimizing audience engagement. Previous roles include Global Content Strategy Lead at PayPal, where Lori established content strategies and frameworks for improved user experiences, and Content Marketing Manager at Verizon, focusing on driving traffic and brand awareness through effective content marketing strategies. Lori's earlier positions include Editorial Content Manager at Samsung Electronics America and Managing Editor at Bridal Guide Magazine, emphasizing a robust background in managing editorial teams and content production. A graduate of the University of Missouri-Columbia with a Bachelor of Journalism, Lori Francisco has consistently demonstrated expertise in content strategy, audience engagement, and digital storytelling.