Carlos Enrique Alvarez D´Vivo

Carlos Enrique Alvarez D´Vivo is an accomplished professional in the commercial and trade marketing sectors, currently serving as the Commercial and Trade Marketing Director at Licores De Guatemala since January 2024. Prior to this role, significant experience includes serving as General Manager at Coca-Cola FEMSA in Venezuela, where a transformational five-year strategic plan was executed, resulting in substantial revenue growth and market share increases. Carlos has a history of leadership across diverse roles, including Director positions at Coca-Cola FEMSA and Bacardi Mexico, achieving consistent net sales and EBITDA growth. Educational credentials include advanced degrees in Finance, an MBA, and executive business training from prestigious institutions such as MIT Sloan School of Management and Harvard Business School.