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Siyao Wang

Head Of Liftoff Direct, GCR at Liftoff

Siyao WANG has a diverse work experience spanning various industries. They started their career at adidas group, where they worked as an Instore Communication officer from August 2011 to February 2012. Following that, they joined Nissan Motor Corporation as a Media & Advertising Europe Officer from January 2013 to July 2013. Siyao then moved to Vungle, where they held multiple roles over the years. They started as an APAC New Business Manager, Demand from June 2014 to December 2015, responsible for starting the China office, prospecting and acquiring new accounts, and analyzing customer needs. They then became the Demand Team Lead for Greater China from January 2016 to February 2020. Their final role at Vungle was Head of Demand, Greater China, where they served from February 2020 to October 2022. Currently, they are working as the Head of Liftoff Direct, GCR at Liftoff Mobile, starting in October 2022.

Siyao WANG began their education in 2006 at Xi'an International Studies University, where they earned a Bachelor of Arts (BA) degree. From 2010 to 2013, they attended Audencia and obtained their Master of Management degree with a specialization in Marketing. In 2012, Siyao WANG participated in an exchange program and studied at The Ohio State University for a brief period, focusing on Marketing and Operation.

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Timeline

  • Head Of Liftoff Direct, GCR

    October, 2022 - present