Lauren Splitt

Lauren Splitt has a diverse work experience spanning various industries. Lauren is currently working as a Digital Marketing Analyst at Lightburn, where they focus on optimizing digital marketing campaign performance for ecommerce, lead-gen, and nonprofit clients. Lauren'sexpertise includes Google Ads, Microsoft Ads, email marketing, Meta ads, content strategy, and conversion tracking/reporting using Google Analytics.

Prior to their current role, Lauren served as a Public Communications Specialist at Waukesha County Parks & Land Use from 2019 to 2022. Lauren'sresponsibilities included strategizing and developing marketing materials, managing social media accounts, and overseeing webpages using Optimizely CMS. Lauren also contributed to environmental education programs and participated in the department's strategic planning process.

Before that, Lauren worked as a Digital Marketing Manager at AdSerts from 2018 to 2019, where they provided strategic and creative direction on digital and social media marketing for retail clients. Lauren also served as a Digital Marketing Coordinator at the same company from 2016 to 2018.

Lauren's earlier career includes roles such as Academic Resources Project Coordinator at Carroll University from 2014 to 2016, Marketing Intern at Waukesha County Parks and Land Use from 2015 to 2016, and Customer Service at Ace Hardware from 2011 to 2015. Lauren also worked as a Cashier at Copps Pick N Save from 2013 to 2014 and as an In-Class Assistant at Central Middle School from 2013 to 2014.

Overall, Lauren Splitt has demonstrated their expertise in digital marketing, communications, project coordination, and customer service throughout their work experience.

Lauren Splitt obtained a Bachelor's Degree in Graphic Communication and Communication from Carroll University. Additionally, they have earned several certifications including the Google Ads Display Certification from Skillshop in March 2023, the Shopping Ads Certification from Google in September 2022, and the Google Ads Search Certification from Google in July 2022.