Laura Allured

Laura Allured is an experienced digital marketing professional with a strong background in customer retention, audience development, and strategic planning. Currently serving as Digital Marketing Manager at Lighthouse, Laura previously held key positions such as Senior Email Marketing Manager at AZDS Interactive Group and Sr. Manager of Membership & Marketing at the Climbing Wall Association, where notable achievements included a 15% increase in member retention and a 40% growth in newsletter audience. Prior experience at Quark Software Inc. involved optimizing marketing automation and generating significant pipeline through account-based marketing, while Laura's tenure at Allured Business Media focused on campaign strategy and digital marketing management. Laura earned a Bachelor of Science in French, Commercial Studies, and Informatics from the University of Illinois Urbana-Champaign.