Joseph Betsalel

Joseph Betsalel has held various roles at Lightricks, a company specializing in creative marketing and design. Joseph joined the company in 2013 as a UX/UI Designer and Marketing Creative, where they worked on branding development and marketing assets for App Store and Apple promotions. In 2017, Betsalel became a Senior Designer and initiated the first creative marketing department at Lightricks. During this time, they focused on creating marketing performance ads that generated the highest revenue for the company, as well as producing educational content for organic growth. In 2020, Betsalel took on the role of Creative Marketing | Art Director, where they were responsible for developing visual concepts for video productions, managing the artistic team, and selecting necessary assets.

Joseph Betsalel completed their high school education from Moral y luces Herzl Bialik - Hebraica between the years 2000 and 2005, earning a High School degree. Following this, they attended Universidad Nueva Esparta from 2006 to 2007, studying Graphic Design and Administration with a focus on Design Studio Management. Finally, they pursued further education at Bezalel Academy of Art and Design from 2008 to 2012, where they obtained a B.A. in Design and Visual Communications, with a specialization in General Design.