Shruthi Nair

Shruthi Nair has been working in the digital analytics field since 2021, when they began their roles as Digital Analyst for both Link Right Media and Direct Online Marketing. In 2020, they worked as a Graduate Teaching Assistant at the University of Maryland - Robert H. Smith School of Business, where they helped MBA students with assignments and projects, as well as assisted with course content development. Shruthi also worked as a Research Assistant with professor G. T. Ozer on multiple data analytics projects. In 2018, they worked as an SEO Manager for Resident, where they formulated an SEO strategy based on organic ROI model, which led to an increase in organic visits and revenue. In 2017, they worked as the digital and content head at Beinghairless.com, where they worked on website development and launch, technical audit, content strategy, and improving user experience and online visibility. In 2016, they worked as an SEO Analyst for Performics.Convonix, where they performed detailed website, market and competitor analysis, as well as optimized Reliance Jio's official YouTube channel.

Shruthi Nair attended Atomic Energy Central School from 2001 to 2012. Shruthi then went on to obtain a Bachelor of Engineering in Biotechnology from SIES Graduate School of Technology between 2012 and 2016. After that, they earned certifications in Brand Management, Inbound Marketing Course, Database Management Systems, and Programming in Python from InsideIIM.com - Konversations.com - KiRa9 Edumedia, Inbound, and NPTEL respectively. In 2019, they earned certifications in Business Analytics Foundations: Descriptive, Exploratory, and Explanatory Analytics, Cleaning Data in Python, Manipulating Time Series Data in Python, Merging DataFrames with pandas, pandas Foundations, Python Data Science Toolbox (Part 1), and Python Data Science Toolbox (Part 2) from LinkedIn and DataCamp. In 2020, they obtained a Master of Science in Information Systems from University of Maryland - Robert H. Smith School of Business and a Google Analytics Individual Qualification from Google.