John Loaiza

John Loaiza is an experienced professional in the field of insights and analytics, currently serving as Senior Manager Insights at Jack Link's Protein Snacks since November 2015, following a role as Category/Business Insights Manager. Prior to this, John held the position of Business Insights Manager at The Hershey Company from March 2013 to October 2015. Earlier career experience includes working at Nielsen from December 2005 to March 2013 as an Executive Analyst, providing consulting services for Walmart Canada and serving as Senior Analyst for Sobeys and SC Johnson. John began the career as Sales Manager for the Food Service Channel at McCain Foodservice GB from October 2001 to June 2005, focusing on sales in Colombia. John holds a Business Degree in Marketing from the University of Alberta (1998-2001) and achieved certification as a Professional Category Manager from the Category Management Association in 2018.