Rob Morrison

Rob Morrison is a seasoned automotive professional with extensive experience in fixed operations management. Currently serving as the Canadian Fixed Operations Manager at Pfaff Automotive Partners / Lithia & Driveway since January 2023, Rob has previously held various leadership positions within Pfaff Automotive Partners, including Porsche Fixed Operations Director and Director of Aftersales. Early career roles include Fixed Operations Manager at H.J. Pfaff Volkswagen and Service Manager at several dealerships, including Pfaff Volkswagen, Coventry North Jaguar Land Rover, and Robert Motors Volvo Jaguar. Additionally, Rob has academic experience as a Professor at Centennial College, where Rob taught from September 2001 to October 2011. Rob holds a diploma in Automotive Service Technician from Centennial College, earned between 1998 and 2000.