Senior Product Manager

Location: New York, USA 

Reporting To: Product Director 

Contract Term: Permanent, Full Time  

About LIV Golf

LIV Golf is modernizing the historic game of golf; the game’s first global event series, featuring 13 teams in a concurrent team and individual world championship, contested by 52 of the world’s best players over 14 events. Only two years into operations, LIV Golf is one of modern-day sport’s biggest success stories, positively impacting lives in the communities it visits, driving positive change for fans, stakeholders, partners and players alike. Hall of Fame golfer and renowned businessman, Greg Norman, is the league’s founding CEO and Commissioner.

History

LIV Golf launched in 2022 as an eight-event ‘Invitational Series.’ 2023 saw the inaugural LIV Golf League host 14 events around the world, from Adelaide to Chicago, Andalucía to Singapore, as well as launch the game’s first Team franchises, captained by some of golf’s most decorated superstars.

The format, respecting the history and traditions of the game, has been optimized for modern day sports fans; 3-days, 54 holes, no cut, shotgun start, offering a faster pace-of play to drive engaging storylines and offer an immersive fan experience.

The events, each wholly owned and operated by LIV Golf and broadcast around the world to over 300million homes, deliver a family-friendly environment, festival-style atmosphere, evening concert entertainment and world-class competition; a combination that is unique to the world of golf.

In 2024, LIV Golf will further expand the reach of the League, splitting the schedule between some of the most iconic venues across Asia, Europe and the Middle East with decorated venues in the US. The full player pathway, created in partnership with the Asian Tour, also launches, with the game’s first ever player Promotion and Relegation, and Player Transfer Window, as the holistic integration of LIV Golf is fully delivered.

Away from the entertainment on the course, LIV Golf is dedicated to enhancing the wellbeing of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed’, reflecting the league’s commitment to giving back and improving the world through golf.

Role Overview:

As the Senior Product Lead, you will be responsible for crafting the strategy and vision for LIV’s fan engagement and revenue-generating digital properties, including Web3, loyalty, and eCommerce. Your role will involve leading and collaborating with a cross-functional product team to ensure the delivery of key performance indicators (KPIs). Additionally, you will play a pivotal role in fostering an open and respectful product culture within the organization. Prioritizing the product backlog to ensure the delivery of high-value development work and setting and driving team KPIs to ensure the success of new features are also key responsibilities.

Role Objective 

• Be accountable for the strategy and vision for your products

• Lead and collaborate with a cross-functional product team to develop KPIs for the team and product(s), then ensuring those KPIs are delivered

• Product Lead on eCom, Web3, Gaming , Loyalty & AI.

• Help build an open and respectful product culture at LIV Golf

• Effectively manage key stakeholders, prioritize backlog to assure that the highest value development work is delivered.

• Identify and validate opportunities to turn casual sports fans into engaged audiences through the full product lifecycle, with a focus on sports experiences.

• Build product features that can scale and adapt to global market needs and territory specific requirements.

• Identify opportunities to introduce meaningful test and learn culture to validate features (using Lean approach).

• Work closely with content, editorial and external design and engineering teams to create immersive and engaging experiences that increase fan lifetime value .

Experience:

• • A minimum of 8 years of product strategy/management experience, with a preference for experience in sports, entertainment, retail, e-commerce, or startups.
    • Minimum 3 years of managerial experience (will oversee 2-3 people of the team)
    • Will work closely with or Senior Product Manager in the UK.
    • Passion to learn about our users, their needs, and behaviors.
    • Ability as a Product leader to craft a compelling vision and gain support and alignment from cross-functional stakeholders and external partners.
    • • Comfortable working in uncertainty, while shaping clarity for the team.
        • Experience with A/B testing, hypothesis validation, user testing, and analytics software.
        • Distinguished verbal, written and interpersonal communication skills.
        • Able to manage several ongoing projects and carry them to completion.
        • An appreciation for sport/TV/entertainment space

Required Skills  

• • • Extensive proven experience working on consumer-facing digital products within a sports, media or consumer technology company with hands-on experience with Web3, loyalty and/or eCommerce products.
      • Exceptional communication skills, both verbal and written, as high-quality documentation is as crucial as effective conversation.
      • Proficiency in simplifying potentially intricate concepts, whether technical or not, and converting them into easily understandable narratives for both executives and peers
      • Demonstrated experience in elevating team performance and operations.
      • Working on digital publishing products/platforms
      • Worked with design, UX and content teams – including external vendors
      • Experience working on multi- territory/language products
      • A/B or multivariate testing experience
      • 8 years of experience in product management, preferably in B2B, Collaboration SaaS.
      • Proficient in product management tooling and familiar with frameworks and methodologies such as lean, JTBD, agile, and various prioritization techniques.
      • Good understanding of technology and product architecture.
      • Strong track record of delivering products with cross-functional teams in the enterprise software industry.
      • Skilled in conducting user research and building empathy with customers.
      • Experience working with business intelligence and product analytics tools.
      • Excellent verbal and written communication skills, with the ability to present complex findings clearly to diverse audiences.
      • Resilience and a positive attitude when confronted with challenges, motivating the team to overcome obstacles and deliver top-notch products.
      • Capable of both questioning and offering guidance, while supporting the prioritization and execution of product features and enhancements to ensure alignment with business objectives and customer needs.
      • Skilled in analyzing critical product metrics, user behavior, and market trends to guide product development.