LIV Golf
Ewan Tait is an experienced professional in the fields of marketing, sponsorship, and commercial advisory, currently serving as a Research Consultant at LIV Golf since November 2022. Previous roles include Head of Commercial Advisory at Oliver & Ohlbaum Associates and various positions at YouGov Sport, including Head of Media and Client Services Director. Tait has also held managerial positions at Visa and NatWest Group, focusing on marketing communications and business sponsorship. Tait's educational background includes a Master's degree in Economics & Management from the University of Aberdeen, a Mini MBA in Marketing from Marketing Week, and a Diploma in Sponsorship from the European Sponsorship Association.
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LIV Golf
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LIV Golf’s mission is to revolutionize and supercharge the game of professional golf on a global scale, unlocking the sport’s full potential for both players and fans. By introducing bold innovations, LIV Golf has reinvigorated golf with a fresh perspective and a defined playing season. From June to October, golfers compete in 14 tournaments on prestigious courses across the world in cities such as London, Bangkok, Boston, and Chicago. LIV Golf brings a new style to the centuries-old sport – with individual and team-based competitions like groundbreaking formats of 54 players, including 13 teams (four players each), two wild card players, shotgun starts, shorter playing windows, smaller fields, no cuts, and only three rounds of tournament play. Teams have unique logos, colors, and names and players are competing for the largest prize purses in history. World-class professional golfers such as Phil Mickelson, Henrik Stenson, Dustin Johnson, Bryson DeChambeau, Sergio Garcia, Louis Oosthuizen, Kevin Na, Lee Westwood, and Brooks Koepka have joined the LIV Golf League. All LIV Golf events are broadcast live on The CW, YouTube, Facebook, and LIVGolf.com.