Johanna Vater

Johanna Vater is an accomplished marketing professional with extensive experience in brand strategy, business development, and premium sales. Currently serving as the Director of Premium Sales at Live Nation Entertainment since February 2022, Johanna has previously held key roles including Head of Brand Marketing at Growhouse Marketing Agency and Partner in Brand Strategy at The Vater Group. With a strong foundation from earlier positions at Aether Things, Another Planet Entertainment, Mystery Machine Productions, Levi Strauss & Co., and Visible Interactive, Johanna has cultivated expertise in consumer marketing, partnership development, and creative direction. A graduate of Syracuse University with a Bachelor of Science degree, Johanna combines strategic insight with a passion for the music and entertainment industries.