Francine Geist

Francine serves as the CEO of LiveAction. Francine brings more than 25 years of proven financial strategy and operations leadership experience delivering outstanding results for B2B software and data companies. Francine previously served as Deputy CFO and VP, Finance at INTTRA (a private-equity backed software and network business servicing the ocean shipping industry), where she helped lead the company through a successful exit and sale to E2Open. Prior to that, Francine held various roles of increasing responsibility in both finance and operations. She served as Vice President of Global Sales Operations and Finance at TravelClick, a private-equity sponsored global provider of cloud-based data-driven solutions for maximizing hotel revenue and spent 10 years with Dun & Bradstreet (NYSE: DNB), a leading source of B2B commercial information & insight.  Francine began her career as an Auditor at Deloitte & Touche, growing and developing the foundation of her immense skillset. Francine earned her B.S. in Accounting from Fairfield University and her M.B.A. in Finance from the Wharton School of Business at the University of Pennsylvania.  She is a member of the American Institute of Certified Public Accountants.