Lana P.

Lana P. is an accomplished professional in user experience research with extensive experience in leading research initiatives and establishing strategic functions across various organizations. Currently serving as the Director of UX Research at LiveRamp since August 2020, Lana P. has developed a growth-oriented research environment focused on understanding advertising technology challenges and fostering user empathy. Prior roles include Principal User Experience Researcher at Fabulous Geeks and Principal UX Research Manager at HERE Technologies, where Lana P. defined critical frameworks for cloud and geospatial data work. With a foundation in product management and research at organizations such as UnitedHealth Group and Microsoft, Lana P. leverages a rich educational background that includes a Master's degree in Human Centered Design and Engineering from the University of Washington, and degrees in Computer Science and Psychology.