Fernando Marfil, MBA, currently serves as Director at PIRCH since September 2022. Previously, Marfil held various key positions at JennAir from July 2010 to July 2022, including West Coast Senior Lead for Sales and Marketing, where responsibilities encompassed managing over 300 accounts and overseeing substantial regional profit and loss. Other notable roles included Senior Brand, Marketing, Designer & Influencer Liaison Manager, where Marfil achieved significant year-over-year growth in product marketing, and Senior Premium Sales Brand Manager, focusing on strategic improvements in key national accounts. Additional experience includes managing the integration of brands as Integration Project Manager for EMEA and leading the establishment of a multi-brand training facility as General Manager at Whirlpool. Earlier career accomplishments include serving as Director of Catering and Convention Services at InterContinental Hotels & Resorts. Marfil holds an Executive MBA from Claremont Graduate University and a Bachelor's degree in Business & Organizational Management from Vanguard University.