Melanie Nordman

Melanie Nordman has a strong background in marketing and CRM, with experience in a variety of industries. Melanie held the position of Head of Retention at LloydsDirect (formerly Echo) from January 2022, where they focused on customer retention strategies. Prior to that, they were the CRM Manager at the same company from July 2021 to January 2022.

Before joining LloydsDirect, Melanie worked at Koru Kids as a Senior CRM Manager from November 2019 to December 2020. Melanie also worked as a Freelance CRM Consultant between June 2019 and November 2019.

Melanie has significant experience in senior CRM roles, as seen in their role as Senior CRM Manager at Clippings from December 2018 to May 2019.

Melanie worked at MyOptique Group Ltd for a considerable amount of time, starting as a Marketing Executive in March 2012 and progressing to the position of CRM Manager from March 2015 to November 2018. In their role, they were responsible for various aspects of customer experience management, including eCRM, content marketing, social media, promotional activities, and direct mail.

Earlier in their career, Melanie worked at Inside Out Contracts as a Marketing Manager from February 2010 to February 2012, where they oversaw all marketing activities and led a marketing and design team. Melanie started at the company as a Marketing Assistant in February 2010.

Melanie Nordman pursued their education at the University of the West of England. From 2004 to 2007, they completed a Bachelor of Science (BSc) degree in Psychology. Subsequently, they continued their studies and obtained a Master's degree (MA) in Marketing from the same university, spanning from 2007 to 2009.