Senior Commercial Marketing Manager, Agriculture

About Loam:

At Loam, we have the earth in our hands. As a team of scientists, farmers, and entrepreneurs, we are on a mission to revolutionize agriculture and address climate change. Through our cutting-edge microbial technology, we are enhancing soil health, boosting crop yields, and sequestering carbon to create a sustainable future for farming. We are committed to empowering farmers and promoting regenerative practices that benefit both the environment and their bottom line.

As a fast-growing agricultural startup, Loam offers a dynamic and collaborative work environment where innovation and passion thrive. We embrace diversity and believe that our collective expertise and shared commitment can make a significant impact on the global agricultural landscape.

Join us on this exciting journey as we transform agriculture and build a sustainable future together.

About the Role:

As the Senior Commercial Marketing Manager at Loam Bio you will play a pivotal role in driving the commercial success of our novel agricultural biological inputs here in Australia and fostering partnerships with farmers for their carbon projects. This position requires a dynamic individual with a strong background in commercial marketing, a deep understanding of the Australian agricultural sector, and a passion for sustainable practices. In this role you will be partnering across the organisation to ensure that Loam is recognised as a high quality, reliable brand.

This is a hands-on role, reporting directly to Loam’s COO, that will allow you to leave your mark on a new, leading company delivering new, innovative products and solutions for Australian growers in a changing climate.

This role can be based in either Sydney or Orange, NSW.

Responsibilities will include:

• Develop and execute comprehensive marketing strategies to drive the commercial success of our innovative agricultural products.
• Collaborate with cross-functional teams to align marketing efforts with product development, sales, and customer support.
• Conduct market research to identify trends, opportunities, and potential challenges in the agricultural sector.
• Position our agricultural biological inputs in the market, emphasising their unique features and benefits.
• Strengthen the company's brand presence in the Australian agricultural market.
• Implement branding initiatives that resonate with the target audience and align with our sustainability values.
• Cultivate and maintain strong relationships with farmers, agricultural organisations, and industry stakeholders.
• Collaborate with farmers on their carbon projects, showcasing our commitment to sustainable agriculture.
• Work closely with the sales team to provide marketing support and enablement tools.
• Develop and implement training programs to enhance the sales team's understanding of our products and their unique value propositions.
• Plan and execute integrated marketing campaigns, utilising digital, traditional, and social media channels.
• Monitor and analyse campaign performance metrics, optimising strategies for maximum impact.