Andy Roberts

During a media career of some 40 years Andy has had many senior trading roles. Most recently he was Global Head of Trading for Mindshare the WPP owned media agency with billings reported as $34.5b. At Mindshare he spent 8 years leading media buying for their blue chip global clients including Unilever, Ford, Dyson, Kimberly-Clark, Volvo, BP and Booking.com. He was also responsible for the creation and maintenance of the agencies approach to the digital media challenges posed by fraud, contextual brand safety and viewability. Through this role he worked closely with the global digital vendors Google, Facebook and Oath.

Prior to his Mindshare role Andy spent many years leading trading for Starcom and specifically for P&G. He was also a founder member of BBH’s media offshoot Motive as well as his own start up Village Green.