Helene Goetzelmann

Helene Goetzelmann is an accomplished marketing professional with extensive experience in the beauty and wellness industry, currently serving as VP Client Experience at L’OCCITANE Group since February 2003. Helene has developed global client experience strategies across multiple channels including retail, online, and social media. Previous roles include Senior Director of International Marketing, where Helene oversaw key commercial events and executed comprehensive marketing plans across various channels such as Travel Retail and B2B-Spa. Additional experience includes managing a network of international spas, developing region-specific brand strategies for Erborian, and early career roles at Johnson & Johnson and The Coca-Cola Company. Helene holds a Master of Science in Marketing from HEC Paris and has demonstrated leadership in strategic planning, digital marketing, and team management throughout their career.