Tactically, he applies quantitative, analytical methodologies that allow us to respond intelligently when a client asks why they should consider a strategy or tactic that he propose. Not a run-of-the-mill agency bird, Ira’s armed with a life sciences doctorate from the University of Pennsylvania.
Ira spent 15 years on the corporate side, first developing biotech products, and then building and managing the sales / marketing departments and distribution networks for several tech-based businesses which are now units of 3M, GE Healthcare, and Dow Chemical. He, along with two partners, then started a bioseparations company which is now also a division of GE Healthcare.
Since transition to marketing consulting at Lodico, Ira has provided support to a diverse array of clients in the fields of drug discovery, diagnostics, bioseparations, chemicals, industrial process, electronic components, semiconductor, computing, networking, software, and education. In his management of Lodico’s public relations business Ira has forged longstanding, global relationships with editorial/publishing communities and routinely leverages these on behalf of clients.
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