Tara Daly

Tara Daly is an experienced marketing professional with a diverse background in product marketing. Tara is currently serving as the Senior Director of Product Marketing at Loop, where they oversee the development and execution of marketing strategies for the company's products. Tara'srole involves conducting market research, tracking industry trends, and developing compelling positioning and messaging to set Loop apart from competitors.

Prior to their current role, Tara was the Senior Director of Product Marketing at Better Place Forests, where they were responsible for crafting the vision for product marketing and driving awareness and emotional connection for consumers. Tara focused on discovering key insights, establishing brand aesthetics, and creating messaging that resonated with customers.

Before their time at Better Place Forests, Tara served as the Director of Product Marketing at Etsy, where they led a team of product marketers in delivering impactful product launches aligned with the company's long-term strategy. Tara also played a key role in shaping the product roadmap for buyer and seller initiatives.

Tara's earlier experience includes roles as a Product Marketing Manager at Accenture, where they led go-to-market plans for eCommerce and social media campaigns, and as a Product Marketing Manager at eBay, where they developed go-to-market strategies for seller-facing products. Tara also worked as an Account Director at CKSK Digital Agency, managing high-profile accounts and leading successful campaigns. Additionally, Tara has experience at McCann Worldgroup, where they served as a Management Supervisor, Account Supervisor, and Senior Account Executive, handling planning, client relationships, and campaign execution for the Microsoft account.

Tara began their career as a Channel Marketing Manager at AEP Systems, where they managed demand generation programs, and as a Marketing and Public Relations Manager at SafeWeb, where they developed marketing and PR strategies. Tara's early career also includes a role as a Marketing Coordinator at DoubleTwist, where they developed marketing programs for a genomic database.

Throughout their career, Tara has demonstrated strong leadership skills, a deep understanding of market research and trends, and a track record of delivering successful product launches and marketing campaigns.

Tara Daly has a BSc. degree in Biochemistry from University College Cork. Tara also has a Post Graduate Diploma in Business Studies from University College Dublin. In addition to their formal education, Tara has obtained a 200 Hr Yoga Teacher Training certification from Yoga Alliance in October 2016. Tara has also completed a course on Positive Psychology: Martin E. P. Seligman's Visionary Science, although the exact details of this certification are unknown.