Nicole Urso Reed

Nicole Urso Reed is an accomplished freelance writer and content manager with extensive experience in lifestyle storytelling and local commerce. Currently contributing to Los Angeles Magazine, Nicole previously served as a content manager at Seolos and owned Amiga Los Angeles, where a curated shop featured local designers and hosted various events. Notable positions include creator manager at Main & PCH, where the online shop received recognition from Orange Coast Magazine, and content creator at Lincoln & Rose, awarded as one of the "Best Holiday Pop-Up Shops In The World" by Cool Hunting. Nicole's background also includes roles as a writer at Response Magazine and LAist.com, along with marketing and product management positions at JibJab Media and Citysearch. Nicole holds a Bachelor of Arts in Journalism from the University of Southern California.