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Kam Leung Yeung

Research Scientist III at Loss Prevention Research Council (LPRC)

Kam Leung Yeung is a Research Scientist III at the Loss Prevention Research Council (LPRC) and has held various research positions at Iowa State University and the University of North Florida. With a Ph.D. in Cognitive Psychology, Kam has extensive experience in conducting research on consumer behavior, decision making, and psychology. Kam has published in reputable journals and received positive feedback for teaching undergraduate courses in psychology. Prior to their research career, Kam also worked as an Account Executive at Soonest Express Inc.

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Ames, United States

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Loss Prevention Research Council (LPRC)

The Loss Prevention Research Council (LPRC) uses fact-based research to develop crime and loss control solutions that improve the performance of its members and the industry. Today, the LPRC community is made up of over 60 retail members and 70 solution partners. was founded by leading retailers and has conducted over 300 real-world loss prevention research projects. The LPRC members meet monthly by phone, webinar or in-person in 10 ongoing Working Groups & Innovation Chains including product protection, supply chain protection, ORC, violent crime, LP innovation, and data analytics. LPRC PhD level researchers explore, develop, and measure the sales boost, crime and loss reduction, and financial impact of initiatives using scientific methods including: • Randomized field experimentation • Offender, consumer and staff interviews and focus groups • CCTV footage review • Statistical analyses and models • Surveys and focus groups LPRC also conducts proprietary research, training, expert witness and consulting for both members and non-members.


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