Shorouq Jameel Mufti

Shorouq Jameel Mufti is an accomplished professional with extensive experience in marketing, communications, and project management. Currently serving as the General Manager at LOTUS since July 2023, Shorouq has held various roles including MARCOM Consultant at the National Events Center during Jeddah Season and Assistant Project Manager for the "Ehya’a Al-Amkina" initiative in historical Jeddah. Prior experience includes leadership positions such as Chief Operating Officer at EnJOY Charity and PR & Corporate Social Responsibility Director at Joy of Youth, along with consultancy roles focused on strategic communication in initiatives linked to the Saudi Vision 2030. Early career experiences at Unilever and the University of Business & Technology in various marketing and event coordination roles further contribute to a well-rounded skill set. Shorouq holds a Bachelor of Business Administration in Finance from the University of Business & Technology.