Karla Denman

Here’s how we describe Karla: a scrappy, savvy marketer who enjoys finding creative solutions for every type of client. Her marketing philosophy: Recognize "free and powerful" channels are as important (if not more) than a complex marketing budget. She believes a successful strategy incorporates a strong foundation of proven tactics enhanced with a few calculated risks and a dash of powerful creativity.

As Director of Marketing, Karla oversees a team of Senior Marketing Managers and Marketing Managers across the US.

Prior to joining Lotus Marketing, Karla spent nearly a decade with Marriott’s Field Marketing team. Her last position as a Senior Account Manager involved overseeing a team of Account Managers supporting 70+ hotels across Southern California. Some of her most notable hotel openings include Lido House, Autograph Collection and Marriott Irvine Spectrum.

With a diverse background in hospitality marketing and sales and operations, Karla has also held roles planning events for luxury incentive and pharmaceutical businesses and transforming Downtown Phoenix for six years at the Greater Phoenix Convention & Visitors Bureau.