Lovely is a haven for stylish, playful, and daring brides. We have been embraced by incredible brides around the country inspiring us to open in 18 US locations + 1 UK: NYC, LA, SF, DC, Philly, Rochester NY, Charleston, Charlotte, Dallas, Houston, Phoenix, Chicago, Miami, San Diego, Seattle Atlanta, Cincinnati, Denver, and London.

Our Marketing is a creative playground.  We often do photoshoots on the fly, dream up exciting ways to delight our brides, and love to share our gorgeous content with our 300k+ instagram followers.

We call our brides and our employees #ourlovelies, because we want our shops to be more social than sales.  It's about the experience and the story that is created with finding the perfect wedding dress.

Community & Lifestyle

Apparel & Fashion

E-Commerce

Retail

Wedding

Lovely Bride

Lanie List

Devon Bert

Megan Benedict

Glenda Sanchez

Julia S. Price

Kanwal Peters

Hannah Dewilde

Anna Mathias

Styling Team

Operations and Store Management

Teams at Lovely Bride

Styling Team

Operations and Store Management