Giada Pezzini is an experienced marketing leader with a strong background in content strategy and execution. Currently serving as Vice President of Marketing at LS Retail, an Aptos Company, since March 2015, Giada oversees a team of eight in developing and implementing global go-to-market strategies while ensuring budget allocation delivers a strong return on investment. Previously, Giada held roles including Marketing Director and Content Manager at LS Retail, contributing significantly to brand visibility with impressive growth in website users, blog readership, and lead generation. Giada began a career in content with the role of Content Writer at LS Retail and later as Content Editor at Iceland Camping Equipment, demonstrating a consistent focus on effective marketing communication. Giada holds multiple degrees, including a Master of Science in Environmental Studies from Háskóli Íslands and a Master of Arts in Media, Culture and Society from the University of Essex.
LS Retail
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LS Retail is a world-leading provider of all-in-one business management software solutions.For over two decades, LS Retail has been developing market leading software solutions that are currently used by retailers and restaurateurs across 130 countries, with support that exceeds 270 certified Microsoft and LS Retail partners in over 80 countries.Thanks to their vast knowledge and experience in the retail and food-service industry, they are able to offer scalable solutions to manage the complex operational requirements of organizations within such diverse areas as: fashion, electronics, furniture, duty free, restaurants, coffee shops, forecourt and c-stores and many more.